It’s easy to look back and see how every piece of my past has influenced my decision to launch Ultimate Beauty Health. My father, a doctor, taught me about the science of our biology and how to use that knowledge one day to impact lives. My mentors at General Foods and J.M. Smucker taught me how to couple solid business strategy with building and leveraging good relationships.

I’ve always placed a very high value on relationships, both in life and business. In the consumer goods business, it all comes down to people. Consumers are real people who are looking for solutions in the goods they buy. As a consumer myself, I always have my consumer hat on. So, when I saw a need to supply a nutritional supplement that directly ties beauty to wellness, I knew I had what it takes to bring this idea to market and make a difference in peoples’ lives. 

In my former roles, I worked with a company in the nutraceutical space, and later with a formulator who has studied the nitric oxide molecule since discovery in 1998. Our first formulation was for skin, hair, and nails.

Most brands separate these out for additional SKUs and sales. However, I was looking to introduce one product that would benefit all. As a customer myself, I love great products that can offer more than one benefit.

The formulator introduced me to nitric oxide. I invested hours that led into days, and weeks, researching nitric oxide and its critical importance to our bodies. To date, there are more than 10,000 published studies! Nitric oxide is essential for multiple body functions and is a required compound for healing. At the same time, our bodies decrease nitric oxide production as we age, so that told me there’s a need there to be met.

Through my research, I was aware of nitric oxide supplements in the workout and bodybuilding space, but I had no desire to compete with those, and those product formulations were focused only on the boosting mechanism. I wanted to expand nitric oxide much further.

We found a way to leverage the nitric oxide pathway as an advanced delivery system for synergistic ingredients that would promote beauty too. Since skin, hair, and nails are the last places to receive nutrients, we need that type of “delivery system” to get the nutrients where they need to go. To my knowledge, there is no other nitric oxide product on the market today that addresses these additional beauty benefits.

We are “truth in beauty with purpose” — I personally want to put the truth back into beauty. This will drive every product decision we make. Our beauty is generated from within the body and is directly tied to our nutrition and health — especially as we age.

Our company name is derived from the idea that you ultimately cannot have beauty without health, and vice-versa. So, our products provide an inside-out approach to beauty and wellness. We are committed to the relationships we’re building with our wholesale and retail customers, and we’re passionate about offering them healthy choices to support the effects of aging. Supplementation using clean, safe ingredients is an increasingly important part of a healthy lifestyle and taking care of ourselves as best we can.

Education. Although we are at a sweet spot of every consumer trend, there is an educational component to our products and that takes more time. We are a new company that officially began the journey just prior to global shutdowns in 2020, so that was definitely challenging for us, as we did not have the exposure and distribution base yet for people to already know who we were.

I took it slow, created our collagen product, began building relationships within the global beauty markets, and set out to support our distributors with a focus on education. I also applied for brand ownership and received our first registration from the United States Patent and Trademark Office for Ultimate Beauty® in 2021. We moved forward with phase 2 and built out the foundation for our consumer brand’s e-commerce site.

We are now moving forward with the next phase, which includes an upgrade to our packaging. We hope that people will better understand the multitude of benefits and the value we offer in just one (90 ct.) bottle.